Sunfire is an exciting new ginger beer soft drink brand on a mission to transform ‘old school’ soft drinks.
We looked at the drinks market for inspiration, as it has seen rapid growth in recent years. Younger consumers feel that soft drinks lack real character in terms of taste profile and personality, so we wanted to bring some true character back to carbonates and make it a sector that excited consumers.
We designed a look to boost stand-out on the shelf and give prominence to the newly created, cool sun character.
The client selected an amber-coloured bottle and briefed us to create labels with a black background. Taking this into account, we designed an animated sun character with a bold personality and a relaxed vibe to capture the meaning of the product name and align the logo with the brand's mission to appeal to the young generations and millennials through a sense of individuality and inclusivity.
ILLUSTRATED CHARACTER LOGO
The task for our designers was to create a logo and an approachable character that would catch attention looked original and created the needed atmosphere and mood. Actually, that was one of the primary reasons for the clients to reach our team: they wanted to build the brand strategy around an illustrated character.
WHAT WE CAME TO
The creative process for this project didn’t get separate parts for the logo and mascot character design; the logo combines the character and the wordmark. The mascot has the potential to show a variety of moods, feelings, situations, and messages to the audience.
The request to design a mascot was totally reasonable for the brand goals, and we delivered. The business practice of successful companies shows that a well-crafted mascot can work even more effectively than product endorsement with the help of a famous person. Mascots can reflect any traits of character, any style needed for product positioning and communicate via a diverse set of visuals. Sunfire has broadened the horizons of personification of its brand, and we look forward to creating unexpected and catchy looks for the product as it continues to grow.
We would love to hear more about your packaging design or branding project and how we could help bring your vision to life. Simply hit the contact button to get started. LET'S TALK!
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LOGO DESIGN &
BRAND IDENTITY
Logo Design
Naming and Tagline Development
Stationery Design
Brand Guidelines Document
Packaging Design
Signage Design
Mascot Character Design
WEBSITE DESIGN & DEVELOPMENT
Content Management Systems (CMS)
Responsive (Mobile Friendly) Website Design
Social Media Channel Setup and Branding
Email Marketing / Newsletter Design
Content Strategy and Copywriting
VIDEO & MOTION GRAPHICS
Corporate Video Production
Digital Content
2D & 3D Animation
Event Videography
TV Commercials
Explainer Videos
Product Demo Videos
Music Videos
Motion Graphics
Logo Animation
