Avanto (prev. REVIN) is a Zambia-based manufacturer and distributor of FMCG products in the African market. As their branding partner, our mission was to create a new and energetic brand that took their latest product, SUNFIRE, a powerful energy drink, to the masses. 

To incorporate the brand's unique tone of voice into the packaging, our designers created a character for the drink's logo that embodies customers' experience with the product - Adventurous, energetic, and always ready for a challenge. We explored different creative avenues ranging from flat vector typographic designs to more complex graphics, and selected the character-based logo concept, as it speaks to the younger demographic, the product's primary target market.