Africa Reserves is a safaris company located in Arusha-Tanzania-East Africa, specialising in the Tanzania National parks and game reserves. They design Wildlife Tour packages for Serengeti, Ngorongoro Crater, Tarangire, National Parks, the Lake Manyara, Kilimanjaro mountain trekking, cultural tours, and safaris.
The client briefed us to create the icon of a lion with a natural and approachable look to represent their friendly service whilst portraying an authentic African feel. Take a look at the concepts we presented and the stationery we created for the new brand.
THE NEW LOGO
THE LOGO CONCEPTS
CORE BRAND COLOURS