TAG Heuer | Battle of the DJs
PRODUCTION, WEB DESIGN, VIDEO & PHOTOGRAPHY
EVENT BRANDING SERVICES | PRODUCTION, WEB DESIGN, VIDEO & PHOTOGRAPHY
PROJECT OVERVIEW
BATTLE OF THE DJs
What happens if we choose 5 South Africans' best and emerging hip hop DJs and create an event at one of Johannesburg's Hottest Nightclubs - Harem Nightclub - where the hip, the cool and the elite gang hang out most weekends? You get: the Battle of the DJs, brought to you by TAG Heuer! Ladies and gentlemen.
Each DJ gets 10 minutes to show they have what it takes to be "king of the decks", each with their unique hip-hop style and influences - from retro 80s to David Guetta, to the latest hottest hits from around the world. Throw in some local Kuawto, and you have 5 DJs with five very different styles putting together the most epic 10-minute hip hop mash-up you have ever heard of!
Things don't get any hotter than on the 23rd of April 2016 at Harem Nightclub, where the Battle takes place. 5 of Joburg's hottest DJs at their very best battling it out on the decks. But only one winner takes all!
THE GOAL
When mastering the art of brand activation, many factors come into play, primarily an audience's brand perception. The Battle of the DJs was a high-profile event: a strategic brand activation that enabled the brand to communicate with one of its demographic targets. With the BEE market largely untapped, we must speak to them now, as every day, a new emerging millionaire emerges, and we want TAG to be top of mind regarding Swiss luxury watches.
The event's purpose was to contribute to TAG Heuer's brand awareness by creating a vibrant event built around the TAG Heuer Formula 1 GMT David Guetta Edition watch. The psychical presence of the product as the prize of the Battle was a great vehicle to spread the brand messaging and establish new relationships between TAG's products and potential consumers.
Ready to discuss your Event Branding requirements with us? Let's work together.
TOOLS USED
EVENT PROMOTIONAL VIDEO
We created a video to promote the TAG Heuer Battle of the DJs Event.
The brand showcased it across various digital platforms such as YouTube, Facebook, and Instagram,
reaching out to TAG Heuer's and the 5 DJ's fans.
EVENT WEBSITE DESIGN
We designed a one-page responsive website showcasing the 5 DJ contestants and the Calibre 7 Swiss Luxury Watch
brand ambassador that the contestants were battling for, David Guetta.
The website connected users to the brand's social media platforms and drove traffic to the TAG Heuer site.
EVENT FACEBOOK PAGE
DJ CONTESTANT FACEBOOK BRANDING
Each DJ placed the branding on their Facebook pages
to attract their fans to the battle.
INSTAGRAM PROMOTION
Picot & Moss, the official TAG Heuer distributor in South Africa, showcased the Battle of the DJs Event
on their page reaching out to over 10,000 followers.
