Case Studies | Agents for Digital Content
OPFC Kit Launch 21/22
2021/22 KIT LAUNCH
Orlando Pirates Football Club and Adidas have unveiled the Club's Home and Away kit for the 2021/22 season. It combines the old and the new, with one jersey showcasing the Club's classic look and the second introducing a fresh new design to highlight the Buccaneers' youthful energy.
The client commissioned Agent Orange Design to capture the legendary team and fans in a timeless and vibrant campaign photoshoot led by Johannesburg-based commercial photographer Brandon Barnard.
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This included multiple stories, posts and video content shared with the audience to initiate excitement about the new kit launch and drive people to make purchase online as well as in stores
In order to ensure a wider audience is reached both the stories and posts shared on Instagram where shared here.
Furthermore, individual tweets that featured links to the content created for Instagram and Facebook were featured on twitter. Adding to the audience reach.
YouTube
Digital content created for the campaign was shared on YouTube.
TV
The Kit Launch Advert was featured on National TV throughout the country
Adidas stores featured the Orlando Pirates 2021/22 Kit on all their digital screens
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