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Case Studies | Agents for Digital Content

Music with Mario Campaign

#LearnWithMario

Music with Mario and Friends approached us with a task to target a wide range of people from different age groups who would be interested to learn how to play the piano or guitar. To make our campaign relatable and memorable, we came up with personas representing various music genres of interest to the audience.

 

We tackled this exciting task by creating a campaign targeting young viewers on social media platforms like Instagram, not forgetting the older generation exposed to our Out-Of-Home (OOH) advertising on street poles and billboards across Johannesburg.

 

Powered by Agent Orange Design, Directed & Produced by Brandon Barnard Photography.

 

Unleash the power of outdoor media today in Johannesburg with an advertising campaign! We look forward to hearing from you and promise to make the process simple and easy.

 

 


MUSIC GENRES

Our goal was to ensure we connected with potential students of different backgrounds and age groups by working with models that offer unique personalities and striking styles.

 

With such a vast targetted audience, these photographs were sure to deliver impact! 

ROCK

POP

COUNTRY

BLUES

FUNK

JAZZ

The CAMPAIGN Photoshoot

INSTAGRAM STORIES

INSTAGRAM POSTS

OUT-OF-HOME ADVERTISING CAMPAIGN

STREET POLE ADVERTISING

With larger-than-life designs, we caught the eye of busy consumers out on the street. 


Bold colours ensure that these adverts pop out amongst the noise in the real world, with each image targeting a different audience and music genre.

billboard

Pairing up young and old, and depicting both piano and guitar translated the message across clearly and precisely.

Looking for Digital Content Creators?

With a strong concept, good design, and the right format, we strive to make great promotional material to attract future attendees and sponsors.

 

Are you looking for the best Digital Content Creators? Well, you came to the right place. Interested? Let's talk!
 

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